Activation
PetRescue teamed up with a previous partner to launch a world-first, interactive digital campaign that literally brought adoption to life on the big screen! Using "Feed the Good" storytelling and contactless tech, passersby in Sydney and Melbourne could donate $2 to watch a virtual doggo happily gobble up its dinner in real-time.
This super innovative activation also rolled out across 50 supermarkets nationwide, making it easier than ever for Australians to support PetRescue's mission. It's a brilliant example of how tech and heart can come together to inspire thousands of people to help pets in need!